Skincare Trends Research
Global Trends in Skin Care and How the Facial Wipe Market is Evolving.
Global Market Analysis - Personal Care, Skin Care, Facial Care, Wipes
Trends in Skin Care
Concepts for Future Facial Wipe Innovation
Source: Canadian Consumer Market Data Analytics
Global Market Analysis Market Value=
1. Skincare
2. Male Toiletries
3. Feminine care
4. Oral Hygiene
5. Make-up
6. Personal Hygiene
7. Haircare
Skincare Segments:
Hand care
Depilatories
Make-up remover
Suncare
Body care
Facial care
The global skin care market has been growing steadily for many years and is still the fastest growing segment in personal care.
Facial care is by far the largest segment within skin care.
Moisturizing products can improve the appearance of the skin, making it look plumper and younger. These claims form the basis of many skincare products:
Nivea Creme / Creme de la mer
1. Exfoliating srubs
2. Face mask
3. Toner
4. Cleansing wipes
5. Night cream
6. Creams and gels
7. Pore strips
8. Fade Cream
9. Moisturizers
10. Anti-agers
Top 20 Market Claims in Face/Neck Care
Botanical/Herbal
Moisturizing/Hydrating
Anti-Aging
Time/Speed
Dermatologically Tested
Cleansing
Brightening/ Illuminating
Vitamin. Mineral Fortified
Paraben Free
Reduces Fine Lines/ Wrinkles
Antioxidant
Long-lasting
Firming
Mattifying
For sensitive skin
Ethical-Animal
No Additives/Preservatives
Ethical- Environmentally Friendly Package
Whitening
UV Protection
Botanical/herbal(more generally, Natural claims have overtaken moisturization as the most popular claim in skin care. Some facial wipes are already on trend.
Other trends for the wipes industry (time/speed, cleansing) are booming.
Anti-aging and related claims are seeing strong growth across all facial care categories. This presents a great opportunity in other product forms.
Opportunity Gap in Baby Wipes - The value of the baby wipe market is rapidly increasing, while the volume of the market grows at a much slower rate.
What is trending in skin care across the globe?
Todays consumers are more appearance coscious then ever.
Rise of social media has resulted in limitless social interations and image based culture.
Appearance is important for Millennials age 18 to 35
Pressure to look your best. Barry M Get up & Glow bronzer, blusher and highlighter palette
This cosmetic palette claims to be perfect to amplify skins natural radiance and features a bronzer, blusher and highlighter in order to enhance the natural appearance of the face.
Utilizing natural and nude hues ensures that the product facilitates a more natural and minimalist approach to cosmetic application.
Omorovicza Budapest Mineral Touch Concealer
This concealer is designed to provide a "picture-perfect finish" Alongside cosmetic benefits, the product also actively helps to improve the skin by containing vitamins C and E while also
boosting collagen production. This solution highlights how brands can utilize the selfie trend in order to project a flawless finish in photographs.
8. Baby
Anti-aging has become a multidimensional concept with multiple facets:
Appearance of wrinkles
Addressing hyperpigmentation
Firming/sculpting
Brightening and even skin tone
Consumers are now embracing their age, and they want to look good for the actual age that they are
There is a larger focus on a preventative approach and engaging in the aging conversation at a much younger age
Source: caniadean top trends in Beauty and Grooming (age management)
Daily news on cosmetics industry and manufacturers in North America. Free access to news on cosmetics packaging, supply, ingredients, cosmeceuticals
Older consumers do not believe in anti-aging claims
An older woman knows it is unrealistic to turn back the clock 20 years, so will use beauty products to make herself look like a better version of herself
The real interest is in aging well and appearing healthy, happy and well aged.
Niche brands take a more relevant approach to terminology:
Darphin Exquisage Beauty Revealing Cream: "the secret to an exquisite and expressive look- enjoy your age stay curious laugh and keep moving"
Millennials who make up the U.S. largest consumer segment by population are highly individualistic and want to have things their way
Embrace consumer creativity by allowing them to design or personalize aspects of their product:Packaging -Fragrance- Color- Functionality- Benefits
Global appearance conscious consumers who believe that being customized personalized would make them view products more favorably ages 18 to 24 and 25 to 34 and 35 to 44
>>>>>>>>
The Body Shop shade adjusting drops
This product is designed for consumers finding it difficult to perfectly match their foundation to their skin tone and claims to "transform and almost right foundation shade into the perfect one"
Available in lightening and darkening varieties one drop is said to make the foundation formulation half a shade lighter or darker. This highlights how brands can facilitate customization across an existing
routine and even tap into consumers who are brand loyal.
Skin inc my daily dose
from singapore, skin inc asks the user a range of questions to ascertain their "skin identity" including lifestyle factors and skin "observations consumers are also able to share this information on social media.
This is matched with three mini-serums based on findings serum for roughness licorice serum for irritation which can be mixed in a larger bottle in different ratios to match skin needs day to day.
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UV protection is well established and seen as an essential function across all categories.
Traditionally seen in sun care products
has made its way into skin care, makeup and hair care
Consumers are concerned about looking old highlighting the importance of combating the impact of aging on the appearance
Consumers believe that spending less time in the sun can be effective in looking younger. This attitude towards UV avoidance highlights the potential for other environmental
aggressors to be treated in the same way.
Global urbanization and industrialization brings awareness to the negative impacts of these environments on health
Anti-pollution formulations are gaining traction
smoke, gas, particulates, heavy metals, ozone, reactive oxygen species (ROS) light
Suggested effects of pollution on the appearance consumers who are concerned about related factors
impact- collagen breakdown in the skin (looking old, maintaining skin elasticity firmness, facial wrinkles, fine lines)
Skin discoloration - dark spots/pigmentation
Hair Loss - Hair loss baldness
Environmental Protection
Dior one essential city defense
this "beauty shield" is designed to protect against toxins using a triple anti-pollution action (anti-adhension, anti-penetration, and anti-oxidization) and is positioned for urban consumers using the "city defense" positioning.
The key active ingredient is "natural" red hibiscus, claimed to privide a deep detoxifying action on the skin.
Kiehl daily reviving concentrate
This face oil is designed to strengthen skin against daily aggressors to keep skin radiant and youthful-looking
The concentrate is formulated with a blend of botanical oils including ginger root essential oil, which provides antioxidant
protection and defends skin from damage caused by free radicals and environmental aggressors.
Familiar and natural is effective
Use of scientific-sounding ingredients in anti-aging products do little to convince consumers as to their efficacy.
Instead many brands exploit the links of ingredients with nutritional benefits, especially for natural ingredients such as green tea and superfruits
Terms such as "eco-friendly", "sustainable and "traceable" have become part of peoples vocabulary causing a move towards products making "natural" claims.
Consumer views on the effectiveness of ingredients in beauty grooming products:
Green tea
Superfruits
Proteins
Stem cells
Peptides/amino acids
Co-enzyme Q10
Retinol
Hyaluronic acid
Source: Redefining, Anti-Aging Marketing Strategies for the Beauty Industry
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Multifunctional beauty: simplicity of using a single product remains the greatest benefits consumers associate with multifunctional products
Combining product functions from the same category: "two-in-one" shampoo and conditioner products within haircare
Combining functions from different categories into a single product: Tinted moisturizers which include foundations from cosmetics alongside moisturizers from skincare.
Hybrid innovation through adapting functions from other categories: Sun protection benefits (previously found only in skin care) for the hair within haircare innovation.
Alphabet creams have pioneered the new multifunctional innovation era.
BB - Blemish Balm
CC - Color Corrector
DD - Daily Defense
EE - Even Effect
Age 25-34 use alphabet creams
Estee Lauder Enlighten EE Skintone Corrector
designed to target unevenness and skin blemishes. The product is designed to give a "hint of healthy color" and minimizes the appearance of dark spots, sun spots, blemishes, redness
and pores while also featuring SPF30, antioxidants and hydrating the skin.
New generation facial wipes
The selfie craze has consumers using cosmetics frequently throughout their day to provide touch-ups to their appearance
Opportunity to offer wipes that offer this purpose
Photo-ready wipe that offers cleansing and brightening of the skin and can help minimize pores just prior to taking pictures.
Age management - consumers are more comfortable in the age they are in but recognize that their skin has unique needs.
Opportunity: offer ranges of facial wipes for each age segment:
18-35 Moisturization, environmental protection, oil control, pore minimization
35-55 Anti-oxidants, exfoliation, addresses fine lines
55+ Skin barrier repair, age spot correction, firming/collagen boosting
Consumers are looking for products that are tailored to their individual needs
Two basic ways to achieve this: Offer segmented products in a range, allow customizability at home
Opportunity- Develop a range of wipe liquids with different actives that the consumer can mix and match at home
Find inspiration from "Micellar Waters"
Consumers are looking for products that are tailored to their individual needs
Two basic ways to achieve this: Offer segmented products in a range, Allow customizability at home
Micellar Water: Non-rinse, soap-free cleanser, Typically used with a cotton pad -
Removes makeup effectively
Hydrates and nourishes skin
benefits all skin types
Helps keep skin clear
Travels Well
Environmental Protection
It is well known that environmental aggressors can cause collagen/elastin breakdown in the skin, hyperpigmentation, inflammation, and dehydration.
Environmental protection is making its way into more products - skin, hair, cosmetics
Opportunity: generate "on-the-go" facial wipes that contain UV protection , anti-oxidants, and film formers that can provide a protetive barrier for the skin when the consumer is about to spend time outside.
Simplicity is key for the consumer
Make a product that the user can relate to in their daily lives
Opportunity: Find inspiration from the nutrition market - Plant proteins for repair
coconut craze - milk, water, oil
Let your skin go on a "juice cleanse" - Develop a range of different wipe juices that when used i nsuccession, cleanse and strengthen the skin
Alphabet cream :
CC- cleanse and correct - A cleansing facial wipe that offers skin correction benefits like barrier protection
EE - energize and enhance - A wake me up wipe that energizes the skin and enhances the natural skin tone
PP - protect and prevent - A wipe that delivers environmental protection (UV, pollution, etc.) and prevents premature aging of the skin
While the skin care market continues to grow a levels around 5-6%, the facial cleansing wipe market is booming
Current facial wipe offerings are beginning to promote skincare claims: Moisturization, Exfoliation, Brightening, etc.
But the new global trends in skincare are beyond just ingredients, consumers are looking for products that match their lifestyle choices
Time to think outside the box for evolving next generation facial wipes.
What Can You Put in Bath Water to Help Dry Skin? | LIVESTRONG.COM
www.livestrong.com › Fashion, Style and Personal Care
Jan 9, 2014 - Cleopatra, renown for her boundless beauty and flawless skin, reportedly indulged in cream and honey baths -- two ingredients known for their ...12 Bath Ingredients for Soft Skin, Detox + More | HelloGlow
Feb 9, 2015 - 12 essential bath ingredients for soft skin, exfoliating, detox and all your ... anti-fungal properties—into running water to moisturize and soften.
How to Make Moisturizing Bath Water
https://www.leaf.tv › Home › Dress Up › DIY Beauty
If you want to spruce up your regular bath water, try adding a moisturizing ingredient to soften dry skin.Before heading to the drug store to buy bath oils, look around your house -- you probably have amoisturizing bath ingredient already in your kitchen or bathroom.12 Surprising Things to Add to Your Bath [DIY Bath Recipes] - Picklee
Feb 3, 2014 - Adding honey to your bath will moisturize, soften and sooth dry skin. ... Epsom salts can be mixed with olive oil, milk and baking soda for added ...
5 Relaxing, Rejuvenating Bath Recipes - Perfect Alternatives to ...
https://crunchybetty.com › Blog › DIY Beauty
May 6, 2017 - Full-fat milk will not only exfoliate the skin, but it will also moisturize. How to take .... Or do you have a favorite bath additive that I skipped here?DIY Moisturizing Bath Bombs | Good Life Eats
Jan 31, 2016 - DIY Moisturizing Bath Bombs. 1 cup Coconut Oil. 2 tablespoons Vitamin E Oil. 1 1/2 cup Epsom Salt. 3/4 cup Baking Soda.
10 Luxurious Baths To Help You Make It Through The End Of Winter ...
Mar 2, 2016 - Bamford Geranium Bath Oil. Aveda Stress Fix Soaking Salts. Fig + Yarrow Floral Milk Bath. Tokyo Milk Bon Bon Bubbling Bath. Laura Mercier Fresh Fig Honey Bath. Herbivore Botanicals Detox Dead Sea Bath Salts. The Honest Company Gentle Sweet Orange Vanilla Bubble Bath. Lush Cosmetics Milky Bath Bubble Bar.
Bathing with Eczema | Eczema Baths | National Eczema Association
Proper bathing and moisturizing are important for this reason — especially if you ... to soak in a bath or take a shower and then moisturize immediately afterward. ... which often contain ingredients like alcohol and solvents that are very hard on ...
15 Luxurious Natural Bath Recipes - Homemade Home Ideas
Jan 23, 2014 - Homemade Lavender Bath Salts – These wonderful bath salts will not only .... It makes a lovely moisturizing wash which is completely fun.
How to Take the Perfect Bath: The Best Soaks, Oils and Salts - Vogue
Dec 15, 2014 - ... in on how to take the perfect winter bath with the best soaks, oils, and salts. ... “It's really moisturizing and I'm always happy to have anything ...
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Daily news on cosmetics industry and manufacturers in North America. Free access to news on cosmetics packaging, supply, ingredients, cosmeceuticals and labelling.
Redefining Anti-Aging Marketing Strategies for the Beauty Industry; Creating alternative terminology and approaches that resonate with consumers
- Pages: 58
- Published: January 2016
- Format:
- Report Code: CS0001ST
- Add to Saved Reports
Globally, skincare is the category with the most developed anti-aging products sector. In 2015, this sector was worth $15,663.38m. Asia Pacific stands out as being the largest and, arguably, most developed region for anti-aging skincare, larger than the Americas and Europe combined.
Loss of consumer trust should be addressed with a more positive approach focusing on the use of beauty products to boost self-esteem and to achieve healthy-looking skin through sun protection and good nutrition. Companies need to provide consumers with the means to evaluate whether the products they use actually work.
At a recent in-cosmetics conference, Antoinette van den Berg, founder of Future Touch, declared that "old" will be "cool" in the future. How the beauty industry interprets this will be of key importance to the future success of the category.
Scope"Redefining Anti-Aging Marketing Strategies for the Beauty Industry" sets out to explore how anti-aging terminology is utilized primarily within the skincare sector and its migration into body care, haircare, and make-up. Data from Canadean's 2014 and 2015 global surveys will help shed light on consumers' knowledge of and attitudes towards anti-aging claims, while highlighting the importance of ingredients, whether "natural" or science-led, in brand choice.
Key takeaways from this report will include:
How attitudes towards anti-aging claims vary by region.
The beauty claims that resonate most with consumers.
How brands can better target older consumers, who are currently under-represented within the beauty industry.
Alternative ways to market "anti-aging" products.
Reasons to buyIdentify the beauty claims that resonate most with consumers.
Assess alternative ways to market "anti-aging" products.
Assess how consumer attitudes towards anti-aging vary by region and age.
Examine products that use more credible claims, as an innovative way to appeal to consumer demand.
Study the companies involved in this innovation.
Companies mentionedL'Oréal
Lancôme
Olay
Elizabeth Arden
Clarins
Dior
Deciem
Boots
Estée Lauder
Clinique
Mio Skincare
Show less …Table of Contents
Table of contents
About the author
Disclaimer
Executive summary
The anti-aging beauty market in context
Consumer attitudes towards anti-aging terms
Demographic targeting of beauty brands
Moving towards a more positive future
Chapter 1 Introduction
"Anti-aging" as a marketing term
About this report
Evolution of the anti-aging beauty trend
Change in attitudes towards aging
Market trends by region
Chapter 2 The current product landscape for anti-aging products
Introduction
Facial skincare
Anti-aging claims come with a price tag
The spread of anti-aging terms from premium to mass
Serums target specific aging concerns
The influence of Asia on skincare innovation
Body care
Anti-aging terminology is interchangeable with facial skincare
Make-up
Foundation spearheads skin aging concerns
Haircare
Concerns about hair loss and scalp aging affect Asian consumers
Chapter 3 Consumer attitudes
Introduction
Perception of cosmetic claims
A cynical view of cosmetic claims
Anti-aging claims fail to convince consumers
Belief in the efficacy of added ingredients
Consumers are more interested in ingredients than claims
Familiar ingredients are deemed more effective
Focus on South Korea
Science versus nature: which is best?
What is "natural"?
Chapter 4 The marketing of anti-aging claims
Introduction
Catching them young through age prevention
Promoting pixel-perfect skin to young women
Promoting youthful looks through advertising
Women over 50: a prime target for beauty companies
The truth about aging
Older consumers do not believe in anti-aging claims
Targeting older women in advertising
Chapter 5 New ways of approaching the anti-aging issue
Introduction
Major brands maintain the status quo
The "fight" against aging
Niche brands take a more relevant approach to skin aging
Positive aging, youthful aging, and fit skin
Overcoming skepticism: alternative ways to selling anti-aging products
Wellbeing and pleasure
Skin health and sun protection
Putting anti-aging claims to the test
Appendix
Scope
Methodology
Primary research
Secondary research
Glossary/abbreviations
Bibliography 5
Show less …List of tables
Table 1: Consumer views on the effectiveness of ingredients in beauty/grooming products
Show less …List of figures
Figure 1: Asia Pacific leads the way in anti-aging skincare
Figure 2: Hydrating claims are the same for high and low priced moisturizers
Figure 3: Anti-aging terminology pushes up price point
Figure 4: LR2412: L'Oréal technology used across its brands
Figure 5: Serums target anti-aging skin concerns
Figure 6: Serum technology crosses over into body care
Figure 7: Foundation brands use skincare technology
Figure 8: Lipstick and nail care brands tackle aging concerns
Figure 9: Pantene Expert Age Defy claims to make the hair look up to 10 years younger
Figure 10: Product claims are very important to Brazilian and Asian consumers
Figure 11: Older consumers care little about product claims
Figure 12: Key anti-aging messages are found wanting
Figure 13: A global interest in the ingredients used in beauty/grooming products
Figure 14: South Korean consumers put their trust in ingredients
Figure 15: Consumer choice between chemicals and functionality reveals regional differences
Figure 16: "Natural" claims are a powerful incentive to purchase
Figure 17: Targeting young women's skin concerns
Figure 18: 17-year old model used in skin whitening ad
Figure 19: Olay uses 46-year old actress in the battle against aging
Figure 20: Consumers aged over 65 are the most skeptical about beauty product claims
Figure 21: Deciem promotes "well-aged" skin with Hylamide skin boosters
Figure 22: The changing face of older women in advertising
Figure 23: A more realistic portrayal of older women in skincare advertising
Figure 24: Darphin Exquisage takes a more realistic approach to anti-aging
Figure 25: NIOD pushes the boundaries in skincare science
Figure 26: Mio Fit Skin For Life focuses on positive aging
Figure 27: Merumaya integrative skincare offers a holistic approach to aging
Figure 28: Garnier UltraLift "wrinkle reader" challenge demonstrates product benefits
bain moussant bio bio bubble bath 8.9 22% sel de bain maison homemade bath salt 8.7 79% boule effervescente pour le bain effervescent bath ball 8.4 40% comment faire un bain d’huile how to make an oil bath 7.9 2% boule de bain effervescente effervescent bath ball 7.6 114% bombe de bain pas cher cheap bath bomb 7.5 425% produit bain bath product 7.1 15% bain de lait milk bath 7.0 -21% bain d’huile de ricin castor oil bath 6.6 -34% bain d’huile d’olive olive oil bath 6.4 -6% recette bombe de bain bath bomb recipe 6.3 135% bain moussant enfant bubble bath for kids 6.2 28% bain glacé ice bath 4.2 -7% bain de mer sea bath 3.8 -11% bain d’argile clay bath 3.8 -1% bain de soufre sulfur bath 3.5 8% bain de pied poisson fish foot bath 3.3 -9% bain au lait d’ânesse donkey milk bath 3.2 -3%
bath bombs epsom salt bath bath bomb recipe apple cider vinegar bath homemade bath bombs bath bombs with rings DIY bath bomb pokeball bath bombs coconut oil bath acv bath detox bath for weight loss Bathing in the U.S. and France Top trending bathing-related searches by market, ranked by volume: France bombe de bain bath bomb boule de bain bath ball bath bomb bath bomb bain moussant bio organic bubble bath sel de bain maison homemade salt bath boule effervescente pour le bain effervescent bath ball
Each market has distinct values when it comes to skin care. Beauty can be experiential or clinical, depending on where you look. In the U.S. and France for instance, consumers view bathing as a way to create a personalized experience. In contrast, Japanese consumers highly prioritize understanding the science behind different beauty regimens and are quick to investigate new methods like carbonated beauty products. Skin care trends are spreading from market to market, despite different values. Hoping for a crystal ball to reveal what’s next in beauty? Look abroad. Trends like masks saw traction in Japan and then traveled to the U.S., and trends like bath bombs took off in the U.S. and then picked up later in France. New regional trends that haven’t yet spread may indicate what’s coming next to the other markets. While trends spread across markets, they evolve differently within each market. Although Japan is leading the way in terms of many skin care trends like masks, trends evolve differently in each market based on cultural behaviors and values. For instance, a trend in the U.S. may evolve to cross products and uses. France, on the other hand, will add an organic or natural spin to new trends. Methodology To compile a list of accurate trends within the beauty industry, we pulled top volume queries related to the beauty category and looked at their monthly volume from September 2014 to September 2016. We first removed any seasonal effect, and then measured the year-over-year growth, velocity, and acceleration for each search query. Based on these metrics, we were able to classify the queries into similar trend patterns. We then curated the most significant trends to illustrate interesting shifts in behavior. 2004 2006 2008 2010 2012 2014 2016 Query Deseasonalized Query Trend Characteristics Top Risers and Decliners Per Market Part 1 An Extensive List of the Top Volume Skin Care Searches Part 3 Top Trending Themes Across Markets Part 2 Trend Categories To identify top trends, we categorized past data into six different clusters based on similar behaviors. This section distinguishes between the trends to watch and the trends to forget. Seasonal Risers Rising Stars Sustained Risers Seasonal Decliners Falling Stars Sustained Decliners Seasonal Risers Rising Stars Sustained Risers Steady growth over the past years, these trends are safe bets. Seasonal trends that are likely to come back even stronger. Sudden growth within the past months, these trends might not last. Risers Seasonal Decliners Falling Stars Sustained Decliners Steady decline over the past years, these trends are fading out. Seasonal trends that are likely to decrease in demand every year. Fads that have reached their peak and have already started to decline rapidly. Decliners Sustained Risers epsom salt bath dead sea mud mask apple cider vinegar bath korean skin care bentonite clay mask turmeric mask vegan body wash Seasonal Risers bath bombs face mask aloe vera plant DIY face mask face brush organic castor oil vegan chapstick Rising Stars charcoal mask peel-off face mask sheet mask bath bombs with rings 24k gold mask charcoal for skin U.S. Risers Ranked by volume of searches: Source: Google Internal Data, U.S., Sept. 2014–Sept. 2016. Sustained Decliners olive oil for skin homemade facial manuka honey acne salicylic acid products sulfur mask homemade facial cleanser home chemical peel argan oil acne sorbolene cream Seasonal Decliners almond oil for skin homemade foot soak homemade body butter lemon sugar scrub kojic acid cream facial scrubber homemade body wrap honey face wash cellulite scrub Falling Stars skin bleaching seaweed lotion baking soda under eyes coconut oil body wrap U.S. Decliners Ranked by volume of searches: Source: Google Internal Data, U.S., Sept. 2014–Sept. 2016. Top trending terms vegan soap vegan skin care vegan chapstick vegan face wash vegan lotion vegan body wash U.S. Spotlight Trend: Vegan Skin Care Thought vegan was just for food? Think again. The trend is just as important in American skin care. Though still quite low in volume compared to other top trends, searches for the vegan skin care category have grown by 83% year over year in the U.S. While most prominent in the U.S., this trend is beginning to see growth in France. However, the average person in the U.S. is 13X more likely to search for vegan skin care products than someone in France. The vegan trend is not present in Japan at this time. Source: Google Internal Data, U.S., Jan. 2011–Sept. 2016. 2010 2012 2014 2016 Sustained Risers huile de coco bio organic coconut oil gel aloe vera bio organic aloe vera gel dermaroller dermaroller huile d’argan bio organic argan oil huile de ricin bio organic castor oil crème aloe vera aloe vera cream exfoliant visage face exfoliant Seasonal Risers savon de marseille marseille soap masque visage face mask gel aloe vera aloe vera gel brosse visage facial brush peel peel cataplasme argile verte green clay poultice huile anti cellulite anticellulite oil Rising Stars masque point noir blackhead mask black mask black mask boule de bain bath ball huile de jojoba bio organic jojoba oil charcoal mask charcoal mask masque visage charbon charcoal face mask. Sustained Decliners bb crème bb cream huile d’argan acné argan oil for acne huile de noisette acné hazelnut oil acne hydratation de la peau moisturization for skin dd cream dd cream Seasonal Decliners citron pour la peau lemon for skin aloe vera vergetures aloe vera stretch marks huile bronzante maison homemade tanning oil huile d’azulène azulene oil gommage corporel body scrub Falling Stars savon au lait d’ânesse donkey milk soap autobronzant sous la douche in shower self-tanner savon lait d’ânesse bio organic donkey milk soap huile de copaiba copaiba oil huile d’autruche ostrich oil crème à base d’escargot snail-based cream huile d’orange orange oil France Decliners Ranked by volume of searches: Source: Google Internal Data, France, Sept. 2014–Sept. 2016. France Spotlight Trend: Cellulite Solutions Cellulite-related terms are popular in France. Interest spikes in May, indicating that French consumers may be more body conscious when the weather gets warmer. The average person in France is 30X more likely to search for cellulite than the average American and 170X more likely than someone in Japan. French consumers are looking for solutions, including cellulite suction cups and oils. This may be an opportunity for brands to emphasize anti-cellulite product benefits or to develop new offerings that cater to cellulite concerns. Source: Google Internal Data, France, Jan. 2011–Sept. 2016. 2010 2012 2014 2016 Top trending terms ventouse anti cellulite anti cellulite suction cup huile anti cellulite anti cellulite oil cellulite cuisses cellulite thighs ventouse anti cellulite avis anti cellulite suction cup reviews cup cellulite cellulite cup クレンジング cleansing 美顔 ローラー face roller オールインワン ジェル all-in-one gel メイク 落とし makeup remover シート マスク sheet mask 洗顔 フォーム facial foam ウォーター ピーリング water peeling 炭酸 クレンジング carbonated cleansing 酵素 洗顔 enzyme face wash 拭き取り 化粧水 wiping lotion 美白 クリーム whitening cream 日本酒 化粧水 sake lotion 角栓 ピンセット blackhead tweezers クレイ パック clay mask 美白 パック whitening mask デリケート ゾーン ケア feminine zone care ホット クレンジング hot cleansing 炭酸 洗顔 carbonated face wash 毛穴 綿棒 pore cotton swab クレンジング バーム cleansing balm 石鹸 手作り handmade soap リップ オイル lip oil Japan Risers Ranked by volume of searches: Source: Google Internal Data, Japan, Sept. 2014–Sept. 2016. Sustained Risers Seasonal Risers Rising Stars Sustained Decliners 手ぬぐい 洗顔 hand towel face wash シア shea 米ぬか 美容 rice bran beauty 卵白 洗顔 egg white face wash 小顔 コルセット 効果 slim face corset effect 顔筋 トレーニング facial muscle training Seasonal Decliners 顔脂 face fat どくだみ 化粧水 chameleon plant toner バーユ horse oil ボディ バター body butter ホホバ オイル ニキビ jojoba oil acne 日焼け止め クレンジング sunscreen cleansing 塩 マッサージ salt massage Falling Stars 豆腐 クリーム tofu cream ゼラチン パック gelatin pack 薬用 石鹸 medicated soap マウス ピース 小顔 face-slimming mouthpiece Japan Decliners Ranked by volume of searches: Source: Google Internal Data, Japan, Sept. 2014–Sept. 2016. Japan Spotlight Trend: Cleansing While consumers across the U.S., France, and Japan are searching for terms related to cleansing and pores, this pattern is most prevalent in Japan. The average person in Japan is 6X more likely to search for cleansing than the average American and 13X more than someone in France. Japanese consumers show a particular passion for intricate techniques and indicate strong interest in the compositions of each solution. Growth in searches for enzyme, carbonated, and water cleansing indicate demand for techniques that are gentler by nature, but still powerful. Trends like carbonated face masks that started in Japan have already hit the U.S., and carbonated cleansers may be next. Source: Google Internal Data, Japan., Jan. 2011–Sept. 2016. Cross-Market Trending Themes Ingredients Devices DIY Bathing Men’s Themes to Know Themes to Watch Cross-Market Trending Themes Masks Ingredients Devices DIY Bathing Men’s Themes to Know Themes to Watch U.S. face mask DIY face mask charcoal mask dead sea mud mask clay mask bentonite clay mask peel-off face mask mud mask turmeric mask korean face mask sheet mask DIY charcoal mask DIY peel-off face mask activated charcoal mask bubble face mask at-home face mask blackhead mask DIY Masks Are Trending in All Markets Top trending masks by country, ranked by volume of searches: France masque visage face mask masque point noir blackhead mask peel peel masque hydratant maison homemade moisturizing face mask masque yeux eye mask masque avocat avocado mask masque charbon point noir charcoal blackhead mask masque purifiant purifying mask masque visage bouton pimple face mask masque noir visage black face mask masque aloe vera aloe vera mask masque visage argile clay face mask charcoal mask charcoal mask sheet mask sheet mask pore strips pore strips Japan シート マスク sheet mask 唇 パック lip mask クレイ パック clay mask 美白 パック whitening mask 小麦粉 パック flour mask ニキビ パック acne mask 目元 パック eye mask 酵素 パック enzyme mask Source: Google Internal Data, U.S., France, and Japan, Sept. 2014–Sept. 2016. Global Spread of Masks Masks have been most prominent in Japan over the past five years as a sustained riser. The skin care trend was also a sustained riser in the U.S. and France, but recently took off as a rising star in both markets. The trend has picked up quickly in the U.S., while user interest is beginning to decline in Japan. Source: Google Internal Data, Jan. 2011–Sept. 2016. 2010 2012 2014 2016 France United States Japan Average search volume by country inhabitant acne blackheads oily skin hydration clear skin U.S. point noir blackheads acné acne grasse oily sèche dry age age FRANCE ニキビ acne 美白 whitening 敏感 sensitive 黒ずみ darkening JAPAN 1 2 3 4 5 2 3 4 5 2 3 4 Ranked by volume of searches: Source: Google Internal Data, U.S., France, and Japan, Sept. 2014–Sept. 2016. Below are the top concerns searched along masks in each market. These associations provide insight into why users are turning to masks. Acne is a top skin concern associated with searches for masks, globally. Top Concerns Associated With Masks Per Market. charcoal mask clay mask face mask mud mask peel-off mask Source: Google Internal Data, U.S., Sep. 2014–Sep 2016. ACNE Ranked by volume: 1 clay mask face mask peel-off face mask charcoal mask 2 BLACKHEADS clay mask face mask 3 sheet mask face mask mud mask 4 HYDRATION OILY SKIN charcoal mask face mask pore mask 5 CLEAR SKIN NOTEWORTHY In the U.S., consumers show interest in earthy masks with charcoal, clay, and mud masks being used most across top concerns. Top U.S. concerns associated with masks are mainly tied to removing excess oils for acne purposes. UFrance Deep Dive: Top Associated Searches With Top Concerns Related to Masks masque visage peel masque point noir masque yeux masque visage bouton 1 POINT NOIR blackheads masque visage peel masque aloe vera 2 ACNÉ acne 3 4 SÈCHE dry GRASSE oily masque visage peel 5 AGE age masque visage masque visage Japan Deep Dive: Top Associated Searches With Top Concerns Related to Masks クレイ パック clay mask シート マスク sheet mask 小麦粉 パック flour mask Source: Google Internal Data, France, Sept. 2014–Sept. 2016. 1 ニキビ acne クレイ パック clay mask シート マスク sheet mask 小麦粉 パック flour mask 2 美白 whitening シート マスク sheet mask 3 リップ パック lip mask 4 黒ずみdarkening 敏感 sensitive NOTEWORTHY In Japan, moisture seems to be the solution of choice with high interest in sheet masks. Unlike the U.S. and France, consumers in Japan associate sheet masks as a solution for acne-related problems. Ranked by volume: Source: YouTube, Jan. 2017 Across all three markets, facial masks are making waves on YouTube. Masks are an experience for the senses, which means they naturally make for entertaining and educational video content. The Experiential Side of Masks Plays Out on YouTube Themes across popular mask videos on YouTube: The sensational experience of masks. Each sense is triggered by the facial mask experience. Top influencers describe the scents, feelings, sounds, sight, and even the taste of each mask. The proof is in the peel. Whether it’s a peel full of blackheads or a bubbling mask, viewers want to see something happen. Tangible, visible results provide proof points for effectiveness. Masks can be a social activity. Top influencers in the U.S. create couple videos, while videos in France and Japan show families experiencing masks together — getting their kids in on the fun. Japan Trends Indicate That Future Mask Interest May Go Beyond The Face The mask trend had more time to develop in Japan, and search data shows advancement in how masks are being used there. For instance, while there is high search activity around facial masks in all three markets, in Japan there is interest in using masks for legs, cuticles, hands, and heels. The growth of body-related masks in Japan may be an indicator this trend will soon take off in the U.S. and France. Google Internal Data, U.S., France, and Japan, Sept. 2014–Sept. 2016. U.S. face (46%) skin (87%) lips (394%) body (190%) eyes (38%) Year-over-year growth rates for mask type, ranked by volume of searches: FRANCE visage (31%) face peau (4%) skin yeux (36%) eyes lèvres (145%) lips nez (35%) nose lips (12,533%) lips JAPAN 鼻 (61%) nose フェイス (20%) face 唇 (35%) lips 足 (49%) feet 角質 (58%) cuticle 目元 (66%) eyes 肌 (16%) skin ハンド (18%) hand ヒール(695%) heels Cross-Market Trending Themes Masks Ingredients Devices DIY Bathing Men’s Themes to Know Themes to Watch U.S. clay aloe vera charcoal gold cocoa butter baking soda apple cider vinegar tea tree oil bentonite clay micellar essential oils mud argan oil turmeric egg rose hip oil bubble clay Top Trending Ingredients From Skin Care Category Top trending ingredients, ranked by volume of searches: France aloe vera aloe vera huile de coco coconut oil acide hyaluronique hyaluronic acid eau micellaire micellar water lait d’ânesse donkey milk huile de jojoba jojoba oil argile blanche white clay huile végétale vegetable oil huile d’avocat avocado oil bave escargot snail slime huile de calophylle tamanu oil huile de fenugrec fenugreek oil huile de chaulmoogra chaulmoogra oil huile de ricin bio organic castor oil huille de pâquerette daisy oil clay clay huile d’arnica arnica oil Japan 酵素 enzyme セラミド ceramide ビタミン c vitamin c ウォーター water クレイ clay 日本酒 sake 小麦粉 flour Source: Google Internal Data, U.S., France, and Japan, Sept. 2014–Sept. 2016. mask soap lotion oil scrub U.S. gel gel crème cream savon soap masque mask huile oil FRANCE 洗顔 face wash パック mask クレンジング cleanser 液 liquid クリーム cream JAPAN 1 1 2 3 4 5 1 1 2 3 4 5 1 1 2 3 4 Top products associated with trending ingredients, ranked by volume: healing scars detox U.S. acné acne cernes dark circles vergetures stretch mark FRANCE 毛穴 pores 黒ずみ darkening (blackheads) 跡 scars JAPAN 1 1 2 3 1 1 2 3 1 2 3 Top concerns associated with trending ingredients, ranked by volume: Source: Google Internal Data, U.S., France, and Japan, Sept. 2014–Sept. 2016. Cclay gold bentonite clay essential oils apple cider vinegar Source: Google Internal Data, U.S., Sept. 2014–Sept. 2016. HEALING Trending ingredients for top concerns, ranked by volume (U.S.): 1 essential oils aloe vera cocoa butter tea tree oil baking soda apple cider vinegar turmeric rose hip oil argan oil manuka honey clay bentonite clay 2 SCARS clay charcoal baking soda apple cider vinegar essential oils mud bentonite clay acv 3 DETOX NOTEWORTHY In the U.S., consumers seem to find inspiration from food when researching ingredients related to skin concerns.Trendy ingredients such as apple cider vinegar, turmeric, and manuka honey were also trending related to food in the US Food Trends Report. Ualoe vera huile de jojoba huile de coco lait d’ânesse huile végétale bave escargot eau micellaire argile blanche huile de calophylle miel de manuka acide hyaluronique huile d’avocat Source: Google Internal Data, France, Sept. 2014–Sept. 2016. 1 ACNÉ acne 2 CERNES dark circles aloe vera aloe vera huile de coco coconut oil huile végétale vegetable oil huile d’avocat avocado oil huille de pâquerette daisy oil acide hyaluronique hyaluronic acid huile de jojoba jojoba oil huile de calophylle tamanu oil bave escargot snail slime 3 VERGETURES stretch marks NOTEWORTHY Top trending ingredients in France are mainly oil-based. Other trending ingredients to keep an eye on in France include aloe vera and hyaluronic acid. aloe vera jojoba oil coconut oil donkey milk vegetable oil snail slime micellar water white clay tamanu oil manuka honey hyaluronic acid avocado oil acide hyaluronique hyaluronic acid huile de calophylle tamanu oil aloe vera aloe vera huile de coco coconut oil huile végétale vegetable oil huile d’avocat avocado oil Trending ingredients for top concerns, ranked by volume (France): Fclay gold bentonite clay essential oils apple cider vinegar Source: Google Internal Data, U.S., Sept. 2014–Sept. 2016. HEALING Trending ingredients for top concerns, ranked by volume (U.S.): 1 essential oils aloe vera cocoa butter tea tree oil baking soda apple cider vinegar turmeric rose hip oil argan oil manuka honey clay bentonite clay 2 SCARS clay charcoal baking soda apple cider vinegar essential oils mud bentonite clay acv 3 DETOX NOTEWORTHY In the U.S., consumers seem to find inspiration from food when researching ingredients related to skin concerns.Trendy ingredients such as apple cider vinegar, turmeric, and manuka honey were also trending related to food in the US Food Trends Report. UDIY face mask bath bomb recipe DIY lip scrub how to make a bath bomb DIY blackhead remover DIY charcoal mask DIY bath bomb blackhead mask DIY avocado face mask DIY DIY acne face mask DIY rose water lip scrub homemade DIY lip exfoliator bentonite clay mask recipe how to make a charcoal mask turmeric mask recipe DIY in the U.S. and France Top trending DIY-related searches by market, ranked by volume: France masque point noir maison homemade blackhead mask masque hydratant maison homemade hydrating mask gel douche maison homemade shower gel masque maison point noir homemade blackhead mask savon maison homemade soap recette savon maison homemade soap recipe peeling chimique maison homemade chemical peel exfoliant maison homemade exfoliant peeling visage maison homemade face peel recette bombe de bain bath bomb recipe saponif body brush face scrubber face cleansing brush exfoliating brush deep cleansing brush back brush bath brush face brushes laser treatment Aiding the Beauty Routine With Devices Top trending skin care devices by market, ranked by volume: France brosse nettoyante cleaning brush ventouse anti cellulite anticellulite suction cup éponge konjac konjac sponge brosse visage face brush tire comédon blackhead tweezers brosse nettoyage visage facial cleansing brush ventouse visage face suction cup cellulite cup cellulite cup nettoyeur visage face cleaner (brush) Next Generation Facial Wipes New Multifunctional Beauty Take the alphabet cream craze into the wipes space Opportunity: “CC” – cleanse and correct A cleansing facial wipe that offers skin correction benefits like barrier protection, etc. “EE” – energize and enhance A wake-me-up wipe that energizes the skin and enhances the natural skin tone “PP” – protect and prevent A wipe that delivers environmental protection (UV, pollution, etc.) and prevents premature aging of the skin 33 Jun-16 Conclusion While the skincare market continues to grow at levels around 5-6%, the facial cleansing wipe market is booming (~10%) Current facial wipe offerings are beginning to promote skincare claims: Moisturization Exfoliation Brightening Etc. But the new global trends in skincare are beyond just ingredients – consumers are looking for products that match their lifestyle choices Time to think outside the box when it comes to facial wipes – Partner with your skin care experts today to help build your evolving next generation facial wipes
Next Generation Facial Wipes Environmental Protection It is well known that environmental aggressors can cause collagen/elastin breakdown in the skin, hyperpigmentation, inflammation, and dehydration. Environmental protection is making its way into more products – skin, hair, cosmetics, etc. Opportunity: Generate “on-the-go” facial wipes that contain UV protection, anti-oxidants, and film formers that can provide a protective barrier for the skin when the consumer is about to spend time outside. Source: The Effects of Pollution on Skin (https://aestheticsjournal.com/feature/the-effects-of-pollution-on-skin) 31 Jun-16 Next Generation Facial Wipes Familiar (and Natural) is Effective Simplicity is key for the consumer. Make a product that the user can relate to in their daily lives. Opportunity: Find inspiration from the nutrition market! Plant proteins for repair Coconut craze – milk, water, oil Let your skin go on a “juice cleanse” Develop a range of different wipe juices that, when used in succession, cleanse and strengthen the skin.
Next Generation Facial Wipes Pressure to “Look Your Best” The “selfie” craze has consumers using cosmetics frequently throughout their day to provide touch-ups to their appearance Opportunity to offer wipes that offer this purpose Opportunity: “Photo-ready” wipe that offers cleansing and brightening of the skin and can help minimize pores just prior to taking pictures. 27 Jun-16 Next Generation Facial Wipes Age Management Consumers are more comfortable in the age they are in, but recognize that their skin has unique needs Opportunity: Offer ranges of facial wipes for each age segment: Age Product Benefits 18-35 Moisturization, environmental protection, oil control, pore minimization 35-55 Anti-oxidants, exfoliation, addresses fine lines 55+ Skin barrier repair, age spot correction, firming/collagen boosting 28 Jun-16 Next Generation Facial Wipes One Size Does NOT Fit All Consumers are looking for products that are tailored to their individual needs. Two basic ways to achieve this: Offer segmented products in a range Allow customizability at home Opportunity: Develop a range of Wipe Liquids with different actives that the consumer can mix and match at home. Find inspiration from “Micellar Waters” 29 Jun-16 Next Generation Facial Wipes One Size Does NOT Fit All Consumers are looking for products that are tailored to their individual needs. Two basic ways to achieve this: Offer segmented products in a range Allow customizability at home Micellar Water Non-rinse, soap-free cleanser; Typically used with a cotton pad Removes Makeup Effectively Hydrates and Nourishes Skin Benefits all Skin Types Helps Keep Skin Clear Travels Well
New Multifunctional Beauty Alphabet creams have pioneered the new multifunctional innovation era. BB – “Blemish Balm” CC – “Color Corrector” DD – “Daily Defense” EE – “Even Effect” Source: Canadean Evolution and Future of Multifunctional Beauty Innovation April 2015 Estée Lauder Enlighten EE Skintone Corrector …designed to target unevenness and skin blemishes. The product is designed to give a "hint of healthy color" and minimize the appearance of dark spots, sun spots, blemishes, redness, and pores while also featuring SPF30, antioxidants, and hydrating the skin. The information on this page reflects current market trends and does not necessarily reflect any opinions or statements of Lonza. The product information on this page relates solely to the above product label. All third party copyrighted/copyrightable images and trademarks belong to their respective owners and
New Multifunctional Beauty Simplicity of using a single product remains the greatest benefit consumers associate with multifunctional products Tinted moisturizers, which include foundations from cosmetics alongside moisturizers from skincare. Sun protection benefits (previously found only in skincare) for the hair within haircare innovation. “Two-in-one” shampoo and conditioner products within haircare. Source: Canadean Evolution and Future of Multifunctional Beauty Innovation April 2015 innovation direction The
Familiar (and Natural) is Effective Use of scientific-sounding ingredients in anti-aging products do little to convince consumers as to their efficacy. Instead, many brands exploit the links of ingredients with nutritional benefits, especially for "natural" ingredients such as green tea and "superfruits." Terms such as "eco-friendly," "sustainable," and "traceable" have become part of people's vocabulary, causing a move towards products making "natural" claims. Source: Canadean Redefining Anti-Aging Marketing Strategies for the Beauty Industry (January 2016) Canadean's Q2 global survey, 2015 94 92 88 72 68 58 56 54 74 71 68 47 41 40 35 33 20 30 40 50 60 70 80 90 100 Green tea Superfruits Proteins (collagen) Stem cells Peptides/amino acids Co-enzyme Q10 Retinol Hyaluronic acid % of Consumers Consumer views on the effectiveness of ingredients in beauty/grooming products Familiar With Considered Effective The information on this page reflects current market trends and does not necessarily reflect any opinions or statements of Lonza
Environmental Protection Kiehl's daily reviving concentrate This face oil is designed to strengthen skin against daily aggressors to keep skin radiant and youthful-looking. The concentrate is formulated with a blend of botanical oils including ginger root essential oil, which provides antioxidant protection and defends skin from damage caused by free radicals and environmental aggressors. Dior One Essential City Defense This "beauty shield" is designed to protect against toxins using a triple antipollution action (anti-adhesion, anti-penetration, and anti-oxidization) and is positioned for urban consumers using the "city defense" positioning. The key active ingredient is "natural" red hibiscus, claimed to provide a deep detoxifying action on the skin.
One Size Does NOT Fit All The Body Shop shade-adjusting drops This product is designed for consumers finding it difficult to perfectly match their foundation to their skin tone and claims to "transform an almost right foundation shade into the perfect one." Available in lightening and darkening varieties, one drop is said to make the foundation formulation half a shade lighter or darker. This highlights how brands can facilitate customization across an existing routine and even tap into consumers who are brand loyal. Skin Inc My Daily Dose From Singapore, Skin Inc asks the user a range of questions to ascertain their "skin identity" including lifestyle factors and skin "observations." Consumers are also able to share this information on social media. This is matched with three mini-serums, based on findings (e.g. a ceramide serum for roughness, licorice serum for irritation), which can be mixed in a larger bottle in different ratios to match skin needs day-to-day. Source: Canadean Top Trends in Beauty and Grooming Feb 2016 The information on this page reflects current market trends and does not necessarily reflect any opinions or statements of Lonza. The product information on this page relates solely to the referenced product label. All third party copyrighted/copyrightable images and trademarks belong to their respective owners and should not be distributed. 20 Jun-16 Environmental Protection UV protection is well established, and seen as an essential function across all categories. Traditionally seen in sun care products Has made its way into skin care, make-up, and hair care Global urbanization and industrialization brings awareness to the negative impacts of these environments on health Anti-pollution formulations are gaining traction Smoke, gas, particulates, heavy metals, ozone, reactive oxygen species (ROS), light
One Size Does NOT Fit All Millennials, who make up the US’s largest consumer segment by population1 , are highly individualistic and want to “have things their way…” Embrace consumer creativity by allowing them to design or personalize aspects of their product: Packaging Fragrance Color Functionality Benefits Etc. Source: Canadean Top Trends in Beauty and Grooming Feb 2016 (1) http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overt
Older consumers do not believe in anti-aging claims An older woman knows it is unrealistic to turn back the clock 20 years, so will use beauty products to make herself look like a better version of herself “The real interest is in aging well and appearing healthy, happy and 'well aged'.” (Brandon Trueaxe, founder of Deciem) Niche brands take a more relevant approach to terminology: Source: Canadean Redefining Anti-Aging Marketing Strategies for the Beauty Industry (January 2016) The information on this page reflects current market trends and does not necessarily reflect any opinions or statements of Lonza. Darphin Exquisage Beauty Revealing Cream "the secret to an exquisite and expressive look – enjoy your age, stay curious, laugh and keep moving
Anti-aging has become a multidimensional concept with multiple facets: Appearance of wrinkles Addressing hyperpigmentation Firming / Sculpting Brightening and even skin tone Source: Canadean Top Trends in Beauty and Grooming Feb 2016 CosmeticsDesign.com - Anti-Ageing may not reflect consumer sentiment – age management is better The information on this page reflects current market trends and does not necessarily reflect any opinions or statements of Lonza. Consumers are now embracing their age, and they want to look good for the actual age that they are There is a larger focus on a preventative approach, and engaging in the aging conversation at a much younger age
Barry M Get Up & Glow bronzer, blusher, and highlighter palette This cosmetic palette claims to be "perfect to amplify skin's natural radiance" and features a bronzer, blusher, and highlighter in order to enhance the natural appearance of the face. Utilizing natural and nude hues ensures that the product facilitates a more natural and minimalist approach to cosmetic application. Omorovicza Budapest Mineral Touch concealer This concealer is designed to provide a "picture-perfect finish." Alongside cosmetic benefits, the product also actively helps to improve the skin by containing vitamins C and E while also boosting collagen production. This solution highlights how brands can utilize the selfie trend in order to project a flawless finish in photographs.
The global skin care market has been growing steadily for many years and is still the fastest growing segment in personal care (CAGR 2000-2019 = 5.2%) Facial care is, by far, the largest segment within skin care Facial care, 66.1% Body care, 14.3% Suncare, 10.4% Hand care, 5.3% Depilatories, 2.0% Make-up remover, 1.9% Skincare Sub-Segments (2015) 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 60000 65000 70000 75000 80000 85000 90000 95000 2010 2011 2012 2013 2014 2015 Growth (%) Market Value (millions of USD) Skincare Market Value by Year Value Growth (%) Source: Canadean Consumer Market Data Analytics 2015 Personal Care Skincare Facial Care Wipes Global Market Analysis 6 Jun-16 Personal Care Skincare Facial Care Wipes Global Market Analysis At their most basic, moisturizing products can improve the appearance of the skin, making it look plumper and younger. These claims form the basis of many skincare products: from the less expensive brands, such as Nivea Crème… …right through to the most costly brands like Crème de la Mer. Other moisturizers, 28.2% Anti-agers, 26.3% Creams and gels, 11.9% Night cream, 10.7% Cleansing wipes, 6.9% Toner, 5.5% Face mask, 4.1% Exfoliating scrubs, 2.6% Pore strips, 2.2% Fade cream, 1.6% Source: Canadean Consumer Market Data Analytics 2015 Canadean Redefining Anti-Aging Marketing Strategies for the Beauty Industry (January 2016) £1.56 for 50mL £108 for 30mL The product information on this page relates solely to the referenced product label. All third party copyrighted/copyrightable images and trademarks belong to their respective owners and should not be distributed. 7 Jun-16 Personal Care Skincare Facial Care Wipes Global Market Analysis Two sub-segments within the Facial Care market clearly stand out as poised for growth and profitability. 0% 2% 4% 6% 8% 10% Other moisturizers Anti-agers Creams and gels Night cream Cleansing wipes Toner Face mask Exfoliating scrubs Pore strips Fade cream CAGR(2000-2019) Other moisturizers, 28.2% Anti-agers, 26.3% Creams and gels, 11.9% Night cream, 10.7% Cleansing wipes, 6.9% Toner, 5.5% Face mask, 4.1% Exfoliating scrubs, 2.6% Pore strips, 2.2% Fade cream, 1.6% Source: Canadean Consumer Market Data Analytics 2015 Approx. $4bn skin care average 8 Jun-16 0% 2% 4% 6% 8% 10% Other moisturizers Anti-agers Creams and gels Night cream Cleansing wipes Toner Face mask Exfoliating scrubs Pore strips Fade cream CAGR(2000-2019) Personal Care Skincare Facial Care Wipes Global Market Analysis Two sub-segments within the Facial Care market clearly stand out as poised for growth and profitability. Botanical/Herbal (more generally, Natural) claims have overtaken moisturization as the most popular claim in skin care. Some facial wipes are already on trend. Other trends for the wipes industry (time/speed, cleansing) are booming! Care – 2010 vs. 2015 2010 2015 Growth (%) Anti-Aging (and related) claims are seeing strong growth across all facial care categories. This presents a great opportunity in other product forms. Pressure to “Look Your Best” Today’s consumers are more appearance-conscious than ever! Rise of social media has resulted in limitless social interactions and an image-based culture. Expanding beyond the individual… Source: Canadean Top Trends in Beauty and Grooming Feb 2016 The information on this page reflects current market trends.