While consumers in the beauty industry are changing, brands are being forced to change as well, according to a report from Euromonitor International. Generation Y and Z are beginning to take over the baby boomers and because of this the industry will start to shift towards their preferences. Premium brands are upping their game to compete with “masstige” (products that are mass produced) by drawing in consumers with health and wellness, authenticity, good ethics, and personalization. Here are 5 emerging trends in the beauty industry as identified Euromonitor International.
This infographic examines the demographics, lifestyles and online behaviors of beauty buyers on a global scale to uncover the trends retail brands can tap into.
Cosmetics (makeup or beauty products) are mixture of chemical generally used to enhance the appearance or odor of the human body. Sun care, skin care, hair care, deodorants, makeup and color cosmetics, and fragrances are some of the cosmetics products that are predominantly available and used by individuals.
Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets.
From supplements to gadgets: the beauty movements that will change everything
Larissa Jensen, beauty industry analyst at NPD, shared her thoughts on the top five trends currently driving the industrys success.
From major beauty brands investing in augmented reality to an industry-wide push towards customized beauty products and experiences, technology-backed cosmetics brands will transform the sector in 2018.
These are the ideas, tech and trends that are shaking up the cosmetics business now.
The four trends set to impact global beauty and personal care industries in 2018 and beyond.Download your free copy now!
We'll help you quickly build your franchise ownership profile, then present you with a personalized set of franchises you could open!