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global beauty and personal care products for men, women, baby and child
Global Beauty- Personal Care Products market
Forecast period is between 2018 and 2026.
Several drivers responsible for the market advancement include:
Growing demand for anti-ageing products
Innovative and eco-friendly packaging designs
E-commerce channel influencing sales
Growing demand for men’s grooming products
Significant demand for multifunctional products
Beauty & Personal Care Products Market
The primary factor that is boosting the Global Beauty & Personal Care Products Market is the desire to retain a youthful appearance and maintain good looks amongt the general populace. The fear of aging has led to the growing demand for anti-aging products. Demand for age-defying and appearance-enhancing skin cosmetics is growing from the elderly population as the need to look and feel younger than their biological age is intensifying. These consumers are constantly looking for new and effective anti-aging products, which reduce blemishes, wrinkles, dark spots, and any other marks, to help their face look brighter and younger. Smartphone usage across the globe has helped in the growth of the e-commerce online sales of beauty products.
In 2017, the skin care product category held the largest share amongst the various product segments. Increasing awareness about skin rituals, urge to maintain an even skin tone and desire to look beautiful and young is driving the product sales, allowing for deeper penetration and expansion into newer markets. Globally, consumers are facing weather challenges in the form of dry & harsh winters and hot and humid summers. Skin care products help consumers to combat these weather challenges. Global warming, pollution, and stress are also causing skin challenges for the consumer. Many products are being launched into the market to cater to these specific needs. Consumer belief in products has increased owing to the advancement of technology and science that has led to better-formulated products, which are high on delivery. Result oriented products have led to further development of the market. Also, Baby - Child Specific product’s category is anticipated to be the fastest growing. The primary factors boosting the growth of baby care products are; increasing parental concerns about the child’s hygiene, rise in the population of babies and children across the world, and the growing purchasing power of consumers. Baby wipes and toiletry products are more popular as compared to other baby care products.
Despite the presence of several drivers, the growth of the beauty and personal care market is curtailed by some serious challenges. High manufacturing and marketing costs, safer products & rapid innovations in cosmetics, easy availability of counterfeit products, and high competition prevailing among vendors for different product categories are several critical challenges, which are hindering the market growth. The possibility of the presence of harmful chemical ingredients in cosmetic products is another major challenge delaying the market expansion.
The Global Beauty & Personal Care Products market has been segmented on the basis of product category, and distribution channels. They are further categorized as follows:
Market by Product Category:
Bath & Shower
Baby & Child Specific products
Market by Distribution Channels:
Hypermarkets Retail Chains
This report covers the present market conditions and the growth prospects of the global beauty personal care products market for 2018-2026; and considered the revenue generated through the sales of beauty personal care products for types as well as sales channel such as direct selling, hypermarkets/ retail chains, E-commerce, specialty stores, pharmacies and salons.
On the basis of geography, the Global Beauty Personal Care Products market has been segmented into five major regions:
beauty personal care products North America Market– United States Canada.
beauty personal care products Asia-Pacific Market– China, India, Japan, South Korea, Thailand, Singapore, Australia, New Zealand & Rest of Asia Pacific.
beauty personal care products Europe Market– United Kingdom, Germany, Spain, Italy, France, Poland, Netherlands, Switzerland, Russia & Rest of Europe.
beauty personal care products Latin America Market– Brazil, Mexico, Argentina, Chile, Peru, Venezuela, & Rest of Latin America.
beauty personal care products Middle East & Africa Market– United Arab Emirates, Turkey, Saudi Arabia, Israel, South Africa, Rest of MEA.
In the geographical analysis, market outlook by distribution channels & market outlook by product positioning (Mass, Premium Super Premium) along with market share analysis of top players is discussed thoroughly at a country-specific level.
The Asia Pacific clearly dominated the market in 2017. A high proportion of the elderly and young population, coupled with more number of women entering the workplace is majority propelling the beauty & personal care products market in this region. The awareness of personal appearance, increased focus on personal care and rise in disposable income are also several factors that are driving the growth of Beauty Personal Care Products in this region. Countries such as Singapore, Thailand, Australia and New Zealand are representing a strong potential growth for beauty personal care products market. On the flip side, Latin America is anticipated to be the fastest growing regional market over the forecast period. As the economy is progressing with the rise in GDP, Latin America has carved a path of growth for the beauty and personal care products. The market is experiencing a significant growth, driven by increasing penetration of varied products and brands in the region, a growing aging population, rising disposable income, and growing demand from the male population.
Global Beauty Personal Care Products market is segmented on the basis of product category distribution channels. Product category segment includes skin care, hair care, colour cosmetics, men’s grooming, bath shower, baby child-specific products, oral care, sun care, fragrances, deodorants, other products. Market by distribution channels includes direct selling, hypermarkets/retail chains, e-commerce, pharmacies, specialty stores, salons other stores.
The major companies operating in the Global Beauty Personal Care Products market are;
Procter & Gamble
Company profiles of the prominent market players are discussed in detail. Most of the companies are looking for strategies such as merger acquisition, partnership, contracts, agreements, new product launch, etc. in order to gain a competitive edge over each other. For example, in January 2018, L’Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage – whether from heat styling, dryness or colour processing. Also, in February 2017, Unilever completed the acquisition of Living Proof Inc, an innovative premium hair care business, renowned for solving hair problems.
Key findings of the Global Beauty & Personal Care Products market:
Asia Pacific ruled the global beauty & personal care products market in 2017. China is the major contributor to this region.
The men grooming segment is expected to be one of the prominent markets.
Latin America is anticipated to be the fastest evolving region in the Global Beauty & Personal Care Products market
High demand for multifunctional products because of the convenience they offer in terms of time and function.
Organic and Halal Brands are showing rapid growth.