Perfume is playing an increasingly significant role in the business growth of luxury brands, especially in Asia, fueled by the emerging middle class and millennial consumers who are pursuing high-end lifestyles.

L'Oreal Paris has launched the Unlimited Mascara, a 4-step mascara that lifts, tilts, stretches and holds lashes for more curl and length.

These chocolate scented liquid lipsticks are like a dessert!

The L'Oreal Paris Berry Much Love Eyeshadow Palette is a fresh choice for summer. It features creamy powder "juicy" eyeshadows.

Crayola has teamed up with ASOS to launch Crayola Beauty — a cosmetic line featuring over 50 products available in over 90 shades.

The French beauty brand has previously collaborated with the likes of Alber Elbaz, Anthony Vaccarello and Sonia Rykiel

Are you that somebody who will look good in Aaliyah lipstick?

Huda Beauty’s wildly popular online presence has grown into a dynamic brand that aims to rival the big dogs and challenge non-inclusive beauty standards.

Kylie Jenner is not old enough to drink alcohol in the US yet, but is worth almost $1bn.

Shop Anastasia Beverly Hills on Beautylish! Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship in 1997 and a product line in 2000. Soare was first to introduce the Golden Ratio Eyebrow Shaping Method, which has gone on to become a modern beauty essential. Anastasia Beverly Hills creates prestige cosmetics—including cult-classics like Brow Wiz, Contour Kit, and Liquid Lipstick—that have earned numerous accolades and a passionate fanbase. ABH is committed to cruelty-free product formulation, testing, and development. Shop Products Behind the Brand