Sephora would launch a subscription service: Play! By Sephora. The monthly subscription service offers boxes containing sample size products for a monthly fee Sephora features a variety of beauty products from more than 100 brands, including
NARS Cosmetics,
Make Up For Ever, Too Faced Cosmetics, Anastasia Beverly Hills,
Urban Decay,
Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancôme Cosmetics, Sunday Riley Skincare, philosophy, YSL Beauty by
Yves Saint Laurent, Tatcha, Huda Beauty,
Kat Von D, and Bobbi Brown Cosmetics. Sephora also features its own make-up, skincare, beauty tools and accessories. Packaging for the line features the company's elongated flame logo in standard black print.
In 2013, the company debuted fragrance collections with Mary-Kate and Ashley Olsen, known as Elizabeth and James, and a makeup line with Marc Jacobsglobal cosmetic market
makeup, beauty products
sun care, skin care, hair care, deodorants
makeup, color cosmetics, fragrances
impacting the beauty industry is advanced beauty treatments,
use of natural ingredients
increase interest in skin care products
changing lifestyles
preference for natural and organic beauty products
natural, herbal, and organic
cosmetics used to enhance beauty and physical features
men using cosmetics in their daily routine along with
fragrances and deodorants
global market growth due to rising disposable income
individuals buy personal luxury goods
manufacturers developing new products, innovating with different ingredients
develoments in areas of product launch, acquisition, expansion, agreement
in Hair care, Fragrance, skin care, deodorants, makeup cosmetics,
department stores, supermarkets, drug stores, brand outlets, retail vs online
skin care technically advanced with dermatological tests
new technologies nanogold, nanosome, nano particles
demand for herbal cosmetics
Unilever acquires REN Skin care
skin food brunei - premium lettuce and cucumber waterly line customized for dry skin
geographic, north america, europe, asia pacific, LAMEA
skin and sun care highest market
current market trends, changing market dynamics, expected trends and market intelligence
face masks new ways of thinking, innovations
trends, concepts, technology, beauty industry
customized beauty products
bespoke beauty - shampoo, conditioner Function of Beauty
giving individuals the best possible beauty products tailored
for individual needs by gathering data, using recommendations
hair color brand E-Salon
Acne fighting skin care Curology
hair care products with recurring subscription based home delivery
micro-customizable Blend it Yourself beauty products
Shampyou and Loli Beauty
Nutrition, health, emotions and geo-locations impact the state of our hair and skin
Micro-customization on demand allows customers to personalize their products
based on daily needs.
Instabait packaging- crafting products with consideration of social sharing among influencers
millennials and gen z consumers
miscellar water
brands like Ouai and Glossier using social media for marketing
instagram, youtube, snapchat, influencer marketing
obvious.ly
instagram influencer marketing
diversity in cosmetic foundations to include a broad shades of concealers
makeup brands Fenty beauty pro filtr foundation 40 shades
kylie cosmetics shade expansive collections
skin care brand The ordinary two 21 shade foundation lines
Deciem foundations - beauty in every shade
beauty brands selling products directly to consumers
direct to consumer makeup brand Karity
Colourpop, seed beauty, KKW beauty, Kylie Cosmetics, Fenty beauty
faster customer feedback
beauty wellness
using ancient remedies and treatments instead of high tech polymers and potent distillations
next big thing in beauty is jade rollers, healing crystals, beauty from the inside
energy and vibration in looking and feeling your best
natural beauty and wellness CAP beauty
yoga, meditation, organic groceries, good nutrition, luminosity from deep self care
post workout green juice, experience based beauty rituals
palo santo wood incense sticks
greener environmentally safe beauty products, to avoid hazards of hormone disruptors, cancer causing
chemicals, or climate change
beauty brands focusing on ingredients and sustainability of using biodegradabile products to lower
carbon emissions
Unilever, Dove, TreSemme, Love Beauty and Planet bringing sustainable beauty to the masses
technology allow conditioners to rinse out quickly, and body sprays that function like dry shampoo for skin
helping consumers to use less water.
eco-friendly brands - Target, S.W. Basics, Dr. Bronner's
CVS revamping in-house beauty lines to increase green formulations toward sustainable packaging
Walmart reducing chemical footprint in beauty category
Gender fluidity for fashion and beauty
products that are inclusive of both men and women
best gender inclusive grooming products
personal care products
Very good light beauty publication aimed at Gen Z readers
CoverGirl to Milk Makeup uses gender inclusivity in their branding and marketing
Cosmetic brands that are Unisex
gender neutral products such as fragrance
genderless scents - Calvin Kleins - reformulation of perfume
gender-free fragrance scents millennial inspired
D.S. and Durga, Maison Margiela, Commodity , considered gender-flexible
big brands offering startups partnership to scale business ideas faster
LOreal founders factory collaboration - incubator digital beauty innovators
Sephora Stands program promote femail entrepreneurs such as Kaia Naturals
The Unilever Foundry and P&G's Connect plus Develop with open format for discovering
the next big thing. Open innovation
Lifestyle beauty brands for beauty and fragrance
Urban Outfitters beauty sales of Lime Crime and Anastasia Beverly HIlls
Fashion retail stores selling beauty products
Madewell partnering with Herbivore Botanicals, French Girl Organics and Bon Parfumeur
Augmented reality being used in the beauty industry consumer experience
ModiFace provides AR for Sephora, Covergirl and Bobbi Brown
for color swatching or try-on functions can be done on websites and in the store
MAC Cosmetics have Augmented Reality enabled mirrors, Sephora has virtual artist system
letting fans try on lipstic shades along with Color IQ system to digitally swatche skin tones
to find the perfect foundation match.
NYX partnering with Samsung to launch virtual reality experience in stores to allow shoppers
in store product tutorials to increase shoppers use of retail stores since
ecommerce is increasing popularity
https://fashionista.com/2018/01/beauty-game-changers-2018Kendo Holdings, Inc. manufactures beauty and skin care products under a range of
brand names which includes Kat Von D Beauty, Marc Jacobs Beauty, Ole Henriksen,
Fenty Beauty, and Bite Beauty. The company was incorporated in 2010 and is based
in San Francisco, California. Kendo Holdings, Inc. operates as a subsidiary of
LVMH Moët Hennessy Louis Vuitton S.E.
www.kendobrands.com