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Step Inside the YouTube-Fueled, Teenaged Extravaganza That Is Beautycon
Inside Beautycon, where online culture meets offline fanfest---and corporate marketing.
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The Business of Beautycon
Chief executive Moj Mahdara is accelerating the hysteria-inducing beauty festival’s expansion into media as brands shift more and more marketing spend online.
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Kim Kardashian West to Headline Beautycon L.A.
West along with her hairstylist and makeup artist, Lady Gaga’s makeup artist and actresses Madelaine Petsch and Holland Roden are slated to speak at the July festival.
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Introducing The Latest Innovation From HiMirror, HiMirror Mini | Markets Insider
LOS ANGELES, June 27, 2018 /PRNewswire/ -- Leading beauty tech brand, HiMirror, is excited to announce the official launch of its latest model, the HiMirror...
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Sephora Takes on Beautycon With Its Own Event
The LVMH-owned retailer is setting up a temporary space for attendees to interact with brands in a funhouse atmosphere, which it hopes will spark a social media bonanza.
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